Arctic Ambassador: Jennifer Krach

Arctic Ambassador: Jennifer Krach

Jan 6, 2021 | Uncategorized

Jennifer Krach has been a vital part of our great strides over the last two years. Her major gifts have provided a firm base of support from which we have grown our team, expertise, outreach, and results, to a vastly accelerated degree. This native Californian loves to surf, hike, and stay active in angel investing and philanthropy! We caught up with Jennifer for a few questions.

What might someone be surprised to know about you?
That I’m an avid fantasy football player! Some friends started a league seven years ago, and I’m not above bragging that I’ve won the trophy 3 out of the 7 years.

What inspired you to get involved with Arctic Ice Project (formerly Ice911 Research)?
My good friend and fantasy football colleague Carol Sontag invited me to an informational talk a couple of years ago, and I was very impressed with Dr. Leslie Field’s commitment and vision. After I met with Dr. Steve Zornetzer I made my initial commitment.

When your friends/family find out that you donate to our nonprofit what do they typically want to know?
People are overwhelmed by the concept of what climate change will do and what we can possibly do to prevent it. A common question is along the lines of, “What can one small organization do to mitigate this looming disaster”?

What is the most compelling aspect of our work?
The science itself, and the proactive research on a way to protect the Arctic ice, which is key to slowing climate change.

Why do you continue to give to the organization?
To continue to fund research into maintaining Arctic ice. Then hopefully onto the next steps of approval and implementation. The time to do this is now! Not in 5, 10 or 20 years.

What would be your advice to others who might consider supporting us?
My opinion is that there is no way humans will flatten, let alone reduce by necessary amounts, our carbon emissions. We need a parallel path to keeping the ice we have as the Arctic ice is the front line in the climate change battle.

Thank you again, Jennifer! Your generosity has been key to our success thus far.

Most recently, Jennifer agreed to participate as the anchor donor in our COVID-19 Arctic Restoration Gift Campaign to maintain momentum in key aspects of our technical work. Jennifer and our team encourage you to join the campaign.

So far we’ve raised over 60% of our $500,000 campaign fundraising goal. Reaching this campaign goal will fund over 30% of our annual budget. High-impact engagement with Arctic Ice Project brings diverse and vital resources to our mission while also meeting your own personal and social objectives.

Your tax-deductible gift allows us to continue our important research. Our team values every donation!

Ice911 Research Changes Name to Arctic Ice Project

Ice911 Research Changes Name to Arctic Ice Project

Sep 29, 2020 | Press Releases

Rebrand highlights nonprofit’s commitment to helping stabilize the global climate by saving the Earth’s natural heat shield

Redwood City, CA (September 29, 2020) – Ice911 Research, a climate restoration nonprofit, announced today the launch of a new brand identity. The organization will now be known as Arctic Ice Project (www.ArcticIceProject.org).

Arctic Ice Project more clearly brings the organization name into alignment with its mission, philosophy, and commitment to restoring the Earth’s natural heat shield. This new identity will help the nonprofit accomplish significant growth objectives, including expanding its technical work, developing strategic partnerships, and increasing major donor participation on a global scale.

“As our work has grown internationally over the past several years, we’ve found that our prior name was a bit confusing to our global partners and collaborators,” said Tom Light, Executive Director of Arctic Ice Project. “After some thoughtful team discussions, in-depth research, and feedback from many of our long-time supporters, we landed on a name that clearly tells the world what we’re focused on.”

Light continued, “Our audacious mission really is a moonshot project to safely slow climate change and buy time to transition from a carbon economy. The health of the Arctic is vital to preserving the Earth’s environments and ecosystems, and restoring its ice reflectivity may be the single safest lever we have to slowing climate devastation.”

Arctic Ice Project CTO and founder Dr. Leslie Field said, “Now is a great time to strengthen our identity as we work with more and more technical collaborators around the globe and partner with world-class supporters.” (Read Dr. Field’s name change blog post)

The new name is effective immediately.

About Arctic Ice Project
Arctic Ice Project (formerly Ice911 Research) is the most studied ice restoration effort in the world. As a 501(c)(3) climate restoration non-profit organization, we’re developing a localized, safe technique to improve ice reflectivity, increase the Earth’s planetary albedo, and slow the rate of global warming. Our technology represents an opportunity to buy up to 15 more years for our planet to decarbonize.